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Important Cities - DHARAMSHALA & DALHOUSIE

The hill town of Dharamshala sits on a narrow ridgeline along the Dhauladhar range. The town is roughly divided into two sections – lower town of Dharamshala with its traditional settlement and market areas and the upper town of McLeodganj, famous for its celebrity resident, His Holiness The Dalai Lama. The heights of the two sections tha make up the Himalayan town of Dharamshala vary considerably - from 1,250 metres to about 1,770 metres with a steep winding 10 km road linking both sections.

 A sleepy little hill town favoured by the British as a summer getaway, Dharamshala's beautiful environs continues to lure visitors. Not just is it hugely popular with honeymooners and holiday makers escaping the heat of the plains, Dharamshala is equally, if not more popular with foreigners in search of the inner peace and tranquility they hope to find in the teachings of the Dalai Lama.

 The best time to visit Dharamshala is between March and June, though heavy tourist traffic begins in May and lasts till the onset of the monsoons. The winters are cold and the town is quiet and empty, perfect for that peaceful vacation away from the hustle and bustle of city life.

 Shopping: The shopping areas selling Tibetan handicrafts items are mostly in McLeodganj. The Green Shop run by the Tibetan Welfare Office sells recycled products and handmade cards and paper. Other shops and outlets have a range of handicrafts products including woollens, carpets, metalware, thangkas and jewellery.

Spread out on the crest of the five hills of Kathlog, Portreyn, Tehra, Bakrota and Balun on the western edge of the Dhauladhar Range is the sleepy hill resort of Dalhousie. A little different from run of mill hill stations, Dalhousie has a pretty charm and serenity that makes it a hit with regulars on the Himachal summer circuit. Pink, red and white rhododendron blooms cloud its hill sides, alpine meadows are spangled with wild flowers and the scent of pine and wood smoke enrich the air. The lovely tree clad slopes around Dalhousie are dotted with colonial bungalows, pretty holiday homes and cottages with flower filled gardens that offer splendid views of the Himalayan ranges and fertile valleys.

Getting around: Dalhousie's hottest spots are Portreyn Mall borderd by innumerable shops selling Chamba shawls, caps and sweaters, the famous mineral water springs at Satdhara and the all time favourite picnic site at Panchpulla.

The best time to visit Dalhousie is between March and June, before the onset of the monsoons. Winters are a slack season, when many hotels offer hefty discounts. 

Dining & Entertainment: The most popular activity in Dalhousie is taking pony rides along the Mall from Subhash Chowk up to Gandhi Chowk. From Chinese chowmein to Tibetan momos, South Indian idlis to Kashmiri fare - all are available here

Shopping: Tibetan handicrafts outlets and the Himachal Handicrafts emporium sell handcrafted items including shawls, woollen garments, carpets and jewellery.

Kind of Advertisements
 

No matter where you are in Himachal Pradesh it is never going to be difficult to find an English language newspaper. There are two major weekly newsmagazines and both are easily available. A couple of Indian dailies have a Shimla edition. They will be readily available even in the small towns of Himachal. After Kerela, Himachal Pradesh has the highest literacy rate in India.

Cable TV has reaped a rich harvest. The skyline blooms with electronic blossoms of dish antennas in every nook and cranny of the state. BBC World Service and CNN beam the latest news; ESPN and Star Sports keep you up to date with how your club is (or is not) thrashing its rivals in UEFA; and Star (elsewhere known as Sky) beams an entire stable of entertainment channels. The more widely accessible national channel too has some English programmes, and a daily English news segment.

  • FM in the metros means Music like in the rest of the world. BBC World Service and Voice of America are on the MHz bandwidth but the frequency is variable.
  • ·Most common way is the print media, local newspapers. That’s the main source advertisement route, though TV and Radio is also slowly getting in this sphere too. 
  • ·Since most of the inhabitants of HP are Hindu and know Hindi well, most of the advertising is done in Hindi only. That’s the most effective way.
  • The local Kiryana shop has all the latest launched products. You ask for HLL products, ITC products, all are there. Mostly this shop keeper has great influence on the consumer purchase. Or else the word of mouth is the most common way.
  • ·Most of the consumers are price conscious, though slowly that is moving to the brand consciousness, thanks to the TV penetration.
  • The consumers are Quality conscious; and look for value for money.
  • ·The head of the family, male is the deciding person in purchase of daily needs as well as other major purchases.

 

 

 

 

 
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