MARKETING MANAGEMENT
This management tip is intended to help you focus on a key issue that is important to your success as a Marketing Manager.
#Tip 1: Your biggest business challenge is your competition. They have to take your customers to survive or grow. How are they going to do that? How can you stop them? How can you steal their customers? Don't wait for it to happen. Start preparing NOW
#Tip 2: Follow Through on Sales Promises. Don't let your sales people make promises the company can't meet. If they tell a customer they can have 100 number of PC's "tomorrow before 10", they better be sure that many are already in the warehouse. Nothing loses customers faster than broken promises.
#Tip 3: If you're not #1 in your market space, define a new market space in which you can be Number 1.
# Tip 4: Move your Receptionist. In many companies the receptionist is in admistration. Smart companies recognize the impact the receptionist has on the company's image as the first, and most frequent, contact a customer or potential customer has with the company. They move the receptionist into the Marketing Department.
# Tip 5: "Early to Bed, Early to Rise... Work Like a Dog, and Advertise." With apologies to Poor Richard's Almanac, this adage reminds us just how important advertising is to the success of any business. Hard work isn't enough. Customers have to know your product or service is available.
# Tip 6: The Best Product Doesn't Always Win. Just having a better product is not enough. You have to let your customers know about it and why it's better. Then you have to convince them it is better.
